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Our Story

In 2019, a small group of pioneering real estate thought leaders in Phoenix broke free from the impersonal mega-office model and formed a boutique Team focused on amplifying hyper-local intelligence and agent collaboration to best serve the needs of their clients.

Each pledged to be the single positive difference in their client’s experience.

Our Team

Since then, r3homegroup has risen to become one of the top real estate teams based on overall annual sales volume. The sales team has the collaborative goal of ranking as the highest per agent productivity compared to other leading brokerages in local markets.

Branding + Marketing

The simplicity of our logo is a representation of the core values we serve. It was thoughtfully chosen and designed to reflect our commitment to the way we assist clients to buy and sell homes. We simply do what is right for them.

By and large, we are community enthusiasts in pursuit of serving our clients in the best way we can at a hyperlocal level. All of our marketing materials are created with these priorities in mind.

Social Responsibility

r3homegroup is committed to engaging in socially responsible business practices. Through our initiatives we actively donate time and resources to our deserving clients, veterans groups and our community.


Jeff Cayton

Realtor / Mentor / Coach - Team Lead

License Number: SA661120000

The traditional Real Estate Agent days are long gone. I offer my clients a Responsive Attitude and Unparalleled Customer Service. I'm the Agent you Know, Like, and Trust! That's the competitive advantage. I started in Real Estate in 2015, quickly becoming a Multi-Million Dollar Producer, Appointed to our office Associate Leadership Counsel, and then Interim Team Lead. My Company allows me to completely focus on my customers wants and needs while leveraging our support staff for assistance. I am a longtime resident in Arizona, with the last 33 years spent in the Phoenix Metro Area. I've been a local Phoenix Business owner for 20 years, Graduated from Arizona State University, and serve on multiple Valley Boards, all as President. Please feel comfortable and at ease using myself as your Referral Partner. I understand our Market and my success and professionalism speaks for itself.

Paul Eide

Realtor - Team Lead

License Number: SA668536000

r3homegroup is a full-service real estate team representing clients across the city of Phoenix and the surrounding suburbs. We are experts in single-family residential real estate. We are committed to your home sale or purchase. We provide: a progressive & forward thinking marketing approach, Nimble Tactics & Beautiful Marketing, Widespread Network & Global Reach, Hand-Selected Team Of Specialists. Our passion for real estate, extraordinary market knowledge, and commitment to providing the highest level of customer satisfaction, truly sets us stand apart from the rest. https://www.zillow.com/profile/PaulDEide/ https://www.realtor.com/realestateagents/paul-eide_mesa_az_3654523_190469258 https://www.facebook.com/profile.php?id=100014012922510 https://www.facebook.com/PhoenixHomeRealtor/ https://www.facebook.com/r3homegroupdelexrealty01/ https://www.instagram.com/paul_eide/ https://www.linkedin.com/in/pauleide/ https://paul.greaterphoenixazhomefinder.com/ https://twitter.com/HomegroupR3 https://www.pinterest.com/eide0136/ https://www.youtube.com/channel/UCpoAOsfU3eADDZiobQ_jdQQ/videos?view=0&sort=da&flow=grid https://www.yelp.com/biz/r3-home-group-delex-realty-mesa-2

Joel Goldsmith

Realtor - Team Lead

License Number: SA672793000

Joel has a huge passion for real estate. He has been in the industry for over 12 years including experience with finance, banking, and building customer relationships. When choosing which company to work for he joined Jeff Cayton and Paul Eide to form the r3homegroup. Together we picked DeLex Realty because they are well respected and offer immense support. The r3homegroup has now expanded to 12 team members and 1 transaction coordinator. Joel is very active both in the community and socially. He has participated in many charitable events to contribute in any way he can. Being a native of New York and being someone who loves to travel he can relate very well to all clients. In his free time he likes to go hiking or running with his dog, yoga, hanging out with his girlfriend, friends and family or anything sports related. He is also a Flag Runner for the Arizona Cardinals. Joel likes to ask a lot of questions to get to know you better and better understand what you are looking to achieve. He is here to help guide you to accomplish your goals and dreams!

Jesus Bautista


License Number: SA683078000

Jesus is a team member of the R3 Home group, one of the top producing teams in the valley of the sun. As a full time agent, Jesus’ responsive attitude brings his clients a worry free transaction every time. Being a young and savvy Realtor® his marketing strategies help you sell your home for the best market value. Jesus has been a native Arizonan his entire life and he knows Phoenix like the back of his hand. Jesus speaks fluent Spanish which makes him a great referral partner whether you’re a Realtor or just a client referring business to him.

Craig Downie


License Number: SA688660000

Craig moved to the Phoenix area in 2012 after living in Aspen, Colorado for several years and growing up in Spokane, Washington. Craig relocated to Phoenix to begin running the Hub Fitness as head trainer. Craig loves training his clients and helping motivate them on a daily basis. As part owner of the Hub Fitness, Craig is excited to also start working in real estate. He loves the Phoenix community and has been voted the "Best Personal Trainer" for the past 2 years from the Best Of Ahwatukee awards. Craig started with r3 homegroup of DeLex Realty in early 2020. He is motivated, extremely loyal and excited to help you with your real estate needs today.

Barb Hoffman

Transaction Coordinator

License Number: SA044665000

Edwin Huizing


License Number: SA526213000

Danielle McGinn


License Number: SA654060000

Originally from the East Coast and a seasoned real estate professional, I feel blessed to work with amazing clients who become friends and a strong part of my network! My northeastern tenacity shines through in each sale- I like to win (for my clients) but do so with a calm demeanor and a smile.
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r3homegroup - Brokered by Delex Realty
6170 W Chandler Blvd Suite 14
Chandler, AZ 85226

Chris Lawler, VP/Branch Manager, NMLS 869968 | Nova Financial & Investment Corporation, dba NOVA® Home Loans NMLS 3087 | NOVA® BK 0902429 | Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act #4131230. Also licensed by the CA-DBO under the CFL #6036566. Loans made or arranged pursuant to a California Financing Law License. | Office Phone: 520.577.4774 | Equal Housing Opportunity | Privacy Policy | Fair Lending Statement | NMLS Consumer Access | Advertisement

© 2021 Arizona Regional Multiple Listing Service, All rights reserved. The data relating to real estate for sale on this website comes in part from the Arizona Regional Multiple Listing Service. Real estate listings held by brokerage firms other than Jeff Cayton - R3 Home Group are marked with the Arizona Regional Multiple Listing Service logo and detailed information about them includes the name of the listing brokers. All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Arizona Regional Multiple Listing Service shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. December 8, 2021
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